50 AI & Data use cases for mid-market companies
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This page lists 50 AI and data use cases for mid-market teams, grouped by business domain, company size, and horizon. Use the filters to compare ROI and complexity, then pick the ideas that fit your context before we validate them together.
Filtered by business domain, company size, time horizon, and ROI. Find what applies to you.
Recommended use cases to start with
A short list of concrete cases to visualize impact and deliverables.
Sales & Commercial · 3-6 months
Predictive lead scoring: prioritize prospects who will close
Prioritize prospects based on their conversion probability using an ML model trained on CRM history.
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Sales & Commercial · 3-6 months
Sales forecasting
Predict future revenue by product/region/rep using statistical or ML models.
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Sales & Commercial · 3-6 months
B2B churn analysis
Identify customers at risk of churn using behavioral and transactional signals.
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Marketing · 1-3 months
AI-assisted content generation
Produce marketing content (articles, posts, emails) with AI assistance while respecting brand tone of voice.
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Operations & Supply Chain · 3-6 months
Demand forecasting
Forecast order volumes by product/SKU to optimize inventory and supply.
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Operations & Supply Chain · 3-6 months
Route optimization
Compute optimal delivery routes given multiple constraints.
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Visible results in under 3 months
Priority quick wins to trigger fast impact.
AI-assisted content generation
Produce marketing content (articles, posts, emails) with AI assistance while respecting brand tone of voice.
x3 content productivity gain
People analytics & HR dashboards
Analytical dashboards for HR KPIs (headcount, absenteeism, training, diversity, costs).
+20% HR KPI visibility
Ticket sentiment & categorization
Automatically classify support tickets by topic, urgency, and sentiment for better routing.
-30% response time reduction
Highest-impact use cases
Selected for ROI and business relevance.
Predictive lead scoring: prioritize prospects who will close
Prioritize prospects based on their conversion probability using an ML model trained on CRM history.
+30% conversion rate improvement
Sales forecasting
Predict future revenue by product/region/rep using statistical or ML models.
-30% forecast error reduction
B2B churn analysis
Identify customers at risk of churn using behavioral and transactional signals.
-15% churn reduction
AI-assisted content generation
Produce marketing content (articles, posts, emails) with AI assistance while respecting brand tone of voice.
x3 content productivity gain
Demand forecasting
Forecast order volumes by product/SKU to optimize inventory and supply.
-20% stockout reduction
Route optimization
Compute optimal delivery routes given multiple constraints.
-15% route cost reduction
Accounts payable automation
Automatically extract and validate supplier invoice data (OCR + AI) for straight-through processing.
-75% data entry time reduction
Automated financial reporting
Automatically generate consolidated financial reporting (P&L, balance sheet, cash flow) with AI commentary.
-80% close time reduction
Cash forecasting
Forecast short/medium-term cash flows using models integrating invoices, orders, and seasonality.
-30% forecast error reduction
Customer service chatbot
AI assistant to handle level-1 customer requests (FAQ, order tracking, basic support) 24/7.
40% L1 tickets automated
Dynamic pricing
Adjust prices in real time based on demand, competition, inventory, and elasticity.
+3% margin uplift
Enterprise knowledge management & RAG
Deploy an internal AI assistant that answers questions from enterprise documentation (procedures, wiki, technical docs).
+25% information productivity gain
All use cases
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Horizon
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Predictive lead scoring: prioritize prospects who will close
Prioritize prospects based on their conversion probability using an ML model trained on CRM history.
+30% conversion rate improvement
B2B churn analysis
Identify customers at risk of churn using behavioral and transactional signals.
-15% churn reduction
Demand forecasting
Forecast order volumes by product/SKU to optimize inventory and supply.
-20% stockout reduction
Accounts payable automation
Automatically extract and validate supplier invoice data (OCR + AI) for straight-through processing.
-75% data entry time reduction
Product recommendation engine
Recommend relevant products (cross-sell, up-sell) based on behavior and profile.
+15% basket size increase
Next Best Action: the right sales move at the right time
Recommend the optimal next action (call, email, meeting) for each account/opportunity.
+20% win rate improvement
Customer journey personalization (email/web)
Dynamically adapt content and offers for each customer based on profile and behavior.
+15% conversion uplift
Predictive maintenance
Predict equipment failures before they happen using sensor data.
-40% unplanned downtime reduction
Dynamic pricing
Adjust prices in real time based on demand, competition, inventory, and elasticity.
+3% margin uplift
Real-time fraud detection
Identify fraudulent transactions in real time using ML models combining rules and anomalies.
-50% fraud loss reduction
Production parameter optimization
Automatically adjust machine parameters (temperature, pressure, speed) to maximize yield and quality.
+5% yield increase
AI-assisted content generation
Produce marketing content (articles, posts, emails) with AI assistance while respecting brand tone of voice.
x3 content productivity gain
Sales forecasting
Predict future revenue by product/region/rep using statistical or ML models.
-30% forecast error reduction
Advanced customer segmentation
Create dynamic customer segments based on behavior, value, and preferences using ML clustering.
+15% campaign performance uplift
Route optimization
Compute optimal delivery routes given multiple constraints.
-15% route cost reduction
Automated financial reporting
Automatically generate consolidated financial reporting (P&L, balance sheet, cash flow) with AI commentary.
-80% close time reduction
Working capital (BFR) optimization
Predict customer payment delays and optimize collections via scoring and automation.
-10 jours DSO reduction
Cash forecasting
Forecast short/medium-term cash flows using models integrating invoices, orders, and seasonality.
-30% forecast error reduction
CV / job matching
Automatically score candidates against job descriptions using NLP and semantic matching.
-60% screening time reduction
Turnover prediction
Identify employees at risk of leaving using multiple HR signals.
-15% turnover reduction
Customer service chatbot
AI assistant to handle level-1 customer requests (FAQ, order tracking, basic support) 24/7.
40% L1 tickets automated
Agent response summarization & suggestion
Summarize customer context and suggest relevant replies for service agents.
-30% handle time reduction
Voice of Customer analytics
Analyze customer feedback (NPS, reviews, tickets, social media) to extract actionable insights.
+15% NPS improvement
Contract clause extraction
Automatically extract key clauses, dates, amounts, and obligations from contracts using NLP.
-60% review time reduction
Automated data quality monitoring
Continuously monitor data quality (completeness, consistency, freshness) and alert on drift.
-40% data incident reduction
Energy consumption forecasting
Forecast energy consumption of buildings/sites to optimize purchasing and operations.
-15% energy bill reduction
Enterprise knowledge management & RAG
Deploy an internal AI assistant that answers questions from enterprise documentation (procedures, wiki, technical docs).
+25% information productivity gain
Buying signal detection
Capture external buying signals (hiring, funding, leadership changes) indicating purchase intent.
+20% qualified pipeline increase
Multi-touch attribution & marketing mix modeling
Understand the real contribution of each marketing channel to revenue to optimize budgets.
+20% ROAS improvement
Process mining digital twin
Reconstruct and optimize real business processes from system logs.
-20% cycle time reduction
Intrusion and network anomaly detection
Identify abnormal network behaviors indicating cyberattacks using ML.
-50% detection time reduction
AI-assisted Master Data Management (MDM)
Deduplicate, reconcile, and enrich master data (customers, products, suppliers) using ML matching.
-30% duplicate reduction
Intelligent planning & scheduling
Optimize production order sequencing with multiple constraints (machines, staff, deadlines).
-20% changeover time reduction
Store assortment optimization
Adapt each store’s assortment to its catchment area using sales and socio-demographic data.
-20% markdown reduction
Automated pharmacovigilance
Automatically detect and classify adverse event signals in reports and medical literature.
-60% review time reduction
Alternative credit scoring
Enrich credit scoring with alternative data (digital behavior, open banking) for underbanked profiles.
+15% approval rate increase
Automated project cost estimation
Predict construction project costs using project characteristics and historical data.
-20% quote error reduction
Food supply chain traceability
Automate upstream/downstream traceability with AI (label OCR, blockchain, batch matching).
-70% recall time reduction
Decision network mapping
Identify introduction paths and key decision makers via professional network analysis.
-20% sales cycle reduction
Computer vision quality control
Automatically detect manufacturing defects on production lines using cameras and deep learning.
95% defect detection rate
Clinical trial optimization
Identify best clinical trial sites and accelerate patient recruitment using real-world data.
-30% recruitment time reduction
People analytics & HR dashboards
Analytical dashboards for HR KPIs (headcount, absenteeism, training, diversity, costs).
+20% HR KPI visibility
Ticket sentiment & categorization
Automatically classify support tickets by topic, urgency, and sentiment for better routing.
-30% response time reduction
Transaction anomaly detection
Automatically identify suspicious transactions or accounting errors using anomaly detection.
+30% anomalies detected
Internal HR chatbot
Conversational assistant to answer employee FAQs (leave, payroll, procedures).
-50% HR request reduction
Automated regulatory monitoring
Monitor regulatory changes and alert relevant teams using NLP and classification.
-50% monitoring time reduction
Automated GDPR compliance
Scan systems to identify personal data, map processing, and manage data subject rights.
+80% compliance coverage
Automated data catalog & lineage
Discover, document, and trace enterprise data assets automatically.
-50% data discovery time reduction
AIOps: proactive incident detection & resolution
Correlate IT alerts, predict incidents, and automate first-line resolutions.
-40% MTTR reduction
Drone & vision construction monitoring
Monitor construction progress with drones and AI to detect deviations vs plan.
-30% schedule deviation reduction
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