Predictive lead scoring: prioritize prospects who will close
Prioritize prospects based on their conversion probability using an ML model trained on CRM history.
+30%
conversion rate improvement
The problem
Sales reps treat all leads the same way
No reliable scoring — priority based on gut feel or recency
Low conversion rates despite a full pipeline
Marketing generates volume but not quality
Prerequisites: required data & tools
Required data
- CRM (deals, activités, contacts)
- Data marketing
Compatible tools
- Salesforce Einstein
- HubSpot
- outils custom Python/SQL
Not sure you have the data? Our Maturity Auditor can assess your situation in two weeks.
Explore the Maturity Auditor →What we implement in 3-6 months
In 3-6 months: automatic scoring of every lead based on your won deal history. Reps focus on high-probability leads.
Weeks 1-2
Diagnosis
Weeks 3-6
Build
Week 7+
Delivery
Concrete deliverables
Scoring model trained on your CRM history
Score displayed directly in CRM for each lead
Scoring performance dashboard vs baseline
Automatic routing rules by score
Expert insight
High-impact quick win. Requires at least 12–18 months of clean CRM history.
— Datasive, expertise terrain
Tech maturity
High
Mature solutions, fast deployment
Medium
Maturing tech, requires customization
Emerging
Cutting-edge innovation, R&D approach
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Maturity Auditor
Scorecard + roadmap 90 jours pour cadrer la transformation data/AI.
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