Multi-touch attribution & marketing mix modeling
Understand the real contribution of each marketing channel to revenue to optimize budgets.
+20%
ROAS improvement
The problem
No reliable steering on multi-touch attribution & marketing mix modeling.
The current process is manual or inconsistent.
Decisions come too late due to weak signals.
Marketing ROI is unclear and challenged.
Prerequisites: required data & tools
Required data
- Data média (spend, impressions)
- CRM
- sales
Compatible tools
- Google Analytics 4
- Meta MMM (Robyn)
- custom models
Not sure you have the data? Our Maturity Auditor can assess your situation in two weeks.
Explore the Maturity Auditor →What we implement in 6-9 months
In 6-9 months: Understand the real contribution of each marketing channel to revenue to optimize budgets. with measured impact on ROAS improvement.
Weeks 1-2
Diagnosis
Weeks 3-6
Build
Week 7+
Delivery
Concrete deliverables
Business framing and decision rules for multi-touch attribution & marketing mix modeling
Operational engine for multi-touch attribution & marketing mix modeling
Steering dashboard with alerts
Action playbook and governance
Expert insight
Critical for mid-market firms with significant marketing budgets. Complexity lies in multi-channel collection.
— Datasive, expertise terrain
Tech maturity
High
Mature solutions, fast deployment
Medium
Maturing tech, requires customization
Emerging
Cutting-edge innovation, R&D approach
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