Customer journey personalization (email/web)
Dynamically adapt content and offers for each customer based on profile and behavior.
+15%
conversion uplift
The problem
No reliable steering on customer journey personalization.
The current process is manual or inconsistent.
Decisions come too late due to weak signals.
Marketing ROI is unclear and challenged.
Prerequisites: required data & tools
Required data
- Comportement web
- Purchasing history
- préférences
Compatible tools
- Braze
- Iterable
- Dynamic Yield
- Algolia
Not sure you have the data? Our Maturity Auditor can assess your situation in two weeks.
Explore the Maturity Auditor →What we implement in 6-12 months
In 6-12 months: Dynamically adapt content and offers for each customer based on profile and behavior. with measured impact on conversion uplift.
Weeks 1-2
Diagnosis
Weeks 3-6
Build
Week 7+
Delivery
Concrete deliverables
Business framing and decision rules for customer journey personalization
Operational engine for customer journey personalization
Steering dashboard with alerts
Action playbook and governance
Expert insight
Direct impact on conversion rate. Requires an integrated martech stack.
— Datasive, expertise terrain
Tech maturity
High
Mature solutions, fast deployment
Medium
Maturing tech, requires customization
Emerging
Cutting-edge innovation, R&D approach
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