AI & Data use cases: Marketing
In the Marketing category, we cover 4 outcome-driven use cases. Most deliver visible impact within 6+ months, with an average complexity of 2/5 and ROI around 4/5. These cases are designed for organizations starting at 500+ (Mid-market), with concrete deliverables that speed up decision-making. Each case explains the problem, the trajectory, and the tangible outputs.
Category summary
Number of cases
4
Average horizon
6+ months
Average complexity
2/5
Recommended size
500+ (Mid-market)
Use cases
Marketing
Customer journey personalization (email/web)
Dynamically adapt content and offers for each customer based on profile and behavior.
+15% conversion uplift
View case →Marketing
AI-assisted content generation
Produce marketing content (articles, posts, emails) with AI assistance while respecting brand tone of voice.
x3 content productivity gain
View case →Marketing
Advanced customer segmentation
Create dynamic customer segments based on behavior, value, and preferences using ML clustering.
+15% campaign performance uplift
View case →Marketing
Multi-touch attribution & marketing mix modeling
Understand the real contribution of each marketing channel to revenue to optimize budgets.
+20% ROAS improvement
View case →